Starbucks CEO Howard Schultz has announced that he plans to enter the NFT business this year

Starbucks CEO Howard Schultz has announced that he plans to enter the NFT business this year

Naft (NFT) is announced by Starbucks CEO Howard Schultz. Schultz spoke at the Starbucks general meeting in the midst of a major union campaign.

“In a statement that digital innovations in NFT and programs continue to benefit partners, the company continues to add details for several weeks,” the company said.

Jordan’s films, reporters, and shared products offer a story about NFTS Schultz. “If you look at the furniture you want to build a business, a celebrity, a platform and a digital job, you can’t find someone who has an asset with Starbucks. Schultz at NFT Business Inc. He joined around the year. “

NFT can convert all art, music, animation or even tweets to a digital source. According to, NFTs from $ 2021 to $ 2020 from $ 17.6 billion to $ 1.7.6 billion from $ 82 million to $ 82 million from $ 82 million and jump from Bandwagon’s NFTs. This development occurred when Schultz returned as CEO of Starbucks and addressed a global audience of 15,000 members (employees). It should be noted that Kevin Johnson took over after five years with the battalion.

The Starbucks CEO also goes back to a time when the company was hit by the Corona virus outbreak and was forced to close several physical locations around the world. The company is ready to change the customer experience, he said.

“Starbucks’ worldwide experience is currently very limited due to the fact that people don’t use our stores in the same way. All of these companies that we have that have great lobbyists may not be as relevant tomorrow as they were in the past. “We need to redefine and rethink our shopping experience,” said Schultz.

One of Schultz’s first moves was to suspend the company’s own stock buyback program to invest in Starbucks partners and stores for long-term growth. “I’m not in the industry … I make all decisions based on share price, quarter, earnings per share or increase in shareholder value at the expense of our employees or customers,” he added.


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